Clubs assemble marketing from 5–10 tools and can't see what works. The goal was one platform: the media field and the rival before every match, own channels, tickets and attendance, partner media value and fans — with results you can verify.
Solution
What we built
7 modules: overview, media field, content, fans, tickets, loyalty, partners
Monitoring of Telegram channels, media and Google News in several languages
An attendance forecast that shows its own error
Fan win-back campaigns with a control group
Media value of every club partner in money
An 8-language website and a role-based demo: director, SMM, PR, analyst
Result
The project in numbers
7
platform modules
8
website languages
5
media monitoring languages
2%
forecast error a day before the match*
* on test data; a week before the match — 7%
Technology and services
Product designWeb appData analyticsMultilingual websitehreflang · 8 languages
