Order email marketing for your business
Email marketing for online stores and service businesses is the most direct way to earn more from customers you already have. Instead of paying for ads every time, you bring buyers back with emails and SMS messages that go out automatically: after a signup, an abandoned cart, a purchase or a long period of inactivity. Since 2018, Asvir has set up these campaigns end to end, from strategy and copy to integration with your website and CRM.
We are a Kyiv-based team working remotely with clients worldwide. We connect your email platform to your website and CRM so every message lands at the right moment, and we work with HubSpot, ActiveCampaign, Mailchimp and Klaviyo, as well as SMS campaigns, WhatsApp bots and AI personalization. Before you commit, you can request a free list and campaign audit: we will show how much money is sitting in your customer list and which 3 funnels to launch first.
How much email marketing costs
Campaign management is priced by agreement and covers strategy, email design, copywriting, launch and analytics. The email platform subscription is paid separately at the platform's own rates. Those rates usually depend on list size and sending volume, so we help you pick a platform that fits your volume rather than overpaying for features you will not use.
What drives the cost of email marketing: the number of automated flows, how often regular campaigns go out, how many segments and channels you need, and how complex the CRM or store platform integration is. A small list is no reason to wait. Even a few hundred contacts can justify a welcome series and an abandoned cart email, and automated flows keep working while the list grows. Every engagement runs under an official contract with a monthly report.
Automated funnels for online stores
An automated funnel is a sequence of messages triggered by a customer action that then runs without a manager. For ecommerce, we most often set up four flows, each with its own job.
- Welcome series: a welcome email and signup gift immediately, brand story and bestsellers on day 2, reviews and social proof on day 4, and an SMS gift reminder on day 7.
- Abandoned cart: a reminder about the item left behind, with an incentive when it makes sense.
- Post-purchase: delivery confirmation, a request to rate the purchase, related products.
- Reactivation: winning back customers who have not bought in a while.
For these flows to fire correctly, your site has to send events such as registration, add to cart and checkout. If you are still planning turnkey online store development, it is best to build these integrations in from the start. To see how much revenue each campaign brings in, pair email with GA4 web analytics and ecommerce tracking.
Email or SMS
Choosing between email and SMS depends on the message. Email suits longer content: product roundups, brand stories, guides and personalized recommendations. It costs less per send and gives you room for design. SMS works better for short, time-sensitive messages such as order status, a gift reminder or a limited-time offer.
So rather than picking one channel, we usually combine them in a single flow: the main sequence goes out by email, while the key step is backed up with a text message. Messaging apps add another touchpoint, and a chatbot or AI assistant for your business can collect subscribers, send order updates and answer common questions alongside your email campaigns.
How to avoid the spam folder
Landing in spam usually has less to do with the copy and more to do with technical setup and list quality. Before launch, we check the sender domain and make sure campaigns only go to people who opted in.
The core rules: set up SPF, DKIM and DMARC for your domain, never buy lists, use double opt-in, regularly remove inactive and invalid addresses, include a visible unsubscribe link and avoid sending the same email to the entire list without segmentation. A common mistake is blasting every contact after months of silence. It is safer to start with your most engaged segments and ramp up volume gradually.
Why Asvir
Across more than 115 launched projects in 12 business niches, we have learned to connect the website, CRM and email into one system. Our head office is in Kyiv, and we work remotely with businesses in the US and worldwide. Start with a free list audit and get a plan for your first automated funnels.